Author Archives: Justin Locke

Justin Locke Productions Is Now Certified Organic

Posted on December 20, 2010 by Justin Locke

Here at Justin Locke Productions we pride ourselves on providing the best quality and service to our customers.  We have often led the pack in new innovations, but we seek constant improvement and we never rest on our laurels.  To … Continue reading →

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My Latest Published Article

Posted on December 14, 2010 by Justin Locke

ok, in lieu of today's blog post, my latest article in "Advisor Perspectives": What_the_Music_Business_Taught_Me_about_Selling Credit to Bob and Michael for taking a very rough draft and turning it into something.  Also to Maestro Francis Wada for pointing out the need … Continue reading →

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“Real-Time Marketing” by David Meerman Scott: a Review of Sorts

Posted on December 10, 2010 by Justin Locke

Okay, I just finished reading “Real-Time Marketing” by David Meerman Scott. Now, full disclosure: not only am I a big fan of David Meerman Scott, but he was also kind enough to put a little excerpt from my musical memoir, “Real … Continue reading →

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Contemporary Music and a Not-So-Favorite Post Office

Posted on December 8, 2010 by Justin Locke

Ok, let me be clear, I dearly love all my erstwhile musical colleagues (well, most of them), and I dearly love the United States Postal Service.  However, like any relationship, it’s not perfect. I was giving a talk on my … Continue reading →

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new and improved– now even less thought-provoking

Posted on December 3, 2010 by Justin Locke

Hey all, good news, I went to my book printer today (king printing in lowell, MA) and saw and approved the proof of the new 4th edition of "Principles of Applied Stupidity"!  December is a very busy month in the … Continue reading →

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Applying Toyota Lean Thinking . . . to Thinking

Posted on November 27, 2010 by Justin Locke

I have recently been introduced to the concept of Toyota lean thinking.  I realize that to some of you who are reading this, Toyota lean is old news, so my apologies… but as I read and learn more about Toyota … Continue reading →

Posted in Stupidity Science, Udated Principles of Applied Stupidity | Leave a comment

Art versus David Meerman Scott

Posted on November 16, 2010 by Justin Locke

Well I am finally returned from a nifty little trip down to Punta Gorda, Florida, for three performances of “Peter versus the wolf.”   Many thanks to Maestro Francis Wada and to Chari Leitch, the executive director of the Charlotte … Continue reading →

Posted in JLP Merchandise, Kid Shows, Performance Tips, Speaking, The Business Side of Music | 1 Comment

Presentation Lessons from Michelangelo

Posted on November 8, 2010 by Justin Locke

There is an old story of someone asking Michelangelo how he carved his “David.”  His answer was, “I just got rid of everything that wasn’t David.” When it comes to a different art form,  i.e., giving a presentation, I think … Continue reading →

Posted in Speaking, Stupidity Science | 2 Comments

I Got Your New Paradigm Right Here

Posted on November 4, 2010 by Justin Locke

Regular readers of this blog may have noticed that I am somewhat sporadic in my posts.  I’ll go for weeks at a time without any posts, then one day I’ll wake up with five or six ideas.  As you may … Continue reading →

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Scarcity and Creativity

Posted on November 4, 2010 by Justin Locke

A friend of mine just sent me a link http://www.uie.com/articles/scarcity_part2 To an article about how the limitations of the number of characters you can put in a message affects content when communicating in that medium.  According to the article, twitter’s … Continue reading →

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