Author Archives: Justin Locke

An Author at Google

Well, it’s official: I am an “author at Google.”  Gave the presentation this morning to an enthusiastic and welcoming crowd.  Many thanks to Alex and Shannon for making this all happen. One of the Principles of Applied Stupidity is, “for … Continue reading

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misery loves company

well the process of redoing the cover art for the next printing of "real men don't rehearse" continues . . .  i have finally cleaned up and placed the sheet music background, but have hidden it whilst i place the … Continue reading

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Those Who Enjoy Books and Sausage Should Not See Them Being Made

well i am about to print up some more copies of "real men don't rehearse" but I am using lightning source this time, and they require a different type of file than my last bookprinter, which means I have to … Continue reading

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The Christmas rush is here

well every december I brace myself for the onslaught of book orders.  I don't much care for being the mail room guy, but i also confess, after spending much of the years 1995 to 2005 opening rejection letters from literary … Continue reading

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My Kingdom for a Lawyer

Well this was interesting.  As some of you may know, I did some snarky phrase designs a few years back and put them on cafepress.  It's not huge money but it pays the light bill here and there.  Anyway, one … Continue reading

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The telltale signs of poverty thinking

today's article in AICPA Insider . . .   https://www.cpa2biz.com/Content/media/PRODUCER_CONTENT/Newsletters/Articles_2011/CPA/Dec/PovertyThinking.jsp already getting spirited response.  I am fine with one'sand five's, but threes would be unbearable.  :-) –jl       

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Sold Out in Lincoln Center

well i had to laugh today, I have some bass-playing pals in the NY Philharmonic and thru them my book "Real Men Don't Rehearse" was stocked in the Lincoln Center Lobby Book Kiosk.  Well today I found they had sold … Continue reading

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The Issue of “Classroom Conditioning”

As I have been prepping for some upcoming presentations on my book, “Principles of Applied Stupidity,” there has been one little module that keeps coming up again and again in the flow of the presentation.  It has to do with … Continue reading

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A New Look

Well, you regular visitors to my blog may have noticed the new picture in the header.  I spend an awful lot of time thinking about my marketing of my speaking, and it recently occurred to me that I was making … Continue reading

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they don’t make gods like they used to

So the god Apollo is walking down the street, and he sees the little baby Cupid playing with bows and arrows.  He says to Cupid, “hey you little sissy boy, stop playing with bows and arrows, those are weapons for … Continue reading

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