Category Archives: Udated Principles of Applied Stupidity

Bread, Circuses, and . . . “Stupidity”

Posted on July 8, 2009 by Justin Locke

So let me quite clear from the outset, I have not read this book, “Idiot America,” but, having written a book about the positive uses of stupidity, of course any book that addresses stupidity has become of great interest to … Continue reading →

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There’s Way Too Much Excellence Around Here

Posted on June 21, 2009 by Justin Locke

Since I work around various artistic organizations, I run into the word "excellence" a lot. You often hear phrases like "seeking the highest levels of artistic excellence."  Another example:  I recently heard about a music school that was "nurturing excellence." … Continue reading →

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The Irregardless Effect (from “Principles of Applied Stupidity”)

Posted on April 26, 2009 by Justin Locke

The following is an excerpt from my book “Principles of Applied Stupidity.”  The Irregardless Effect is a time honored and highly effective method of manipulating large numbers of people.    Fighter pilots often use the phrase “target fascination.”  This term … Continue reading →

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