Category Archives: The Business Side of Music

Customer Personas on a Grand Scale

Posted on October 21, 2008 by Justin Locke

I’ve been reading this book lately titled "The New Rules of Marketing & PR" by David Meerman Scott. A marketing Guru friend of mine, Kathy Greenler Sexton, turned me onto this guy’s web site, and his web site is what … Continue reading →

Posted in Performance Tips, The Art of Originality, The Business Side of Music | 1 Comment

advice to high school kids who are considering a career in music

Posted on October 13, 2008 by Justin Locke

I was giving a talk to a group of business people recently, and I threw it open to Q&A. (I love Q&A as it really challenges my speaking skills to come up with answers on the spot– keeps me sharp.) … Continue reading →

Posted in The Business Side of Music | 2 Comments