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Category Archives: My Books
Come see my new viral video!
Well, David Meerman Scott at webinknow.com is always talking about the power of viral videos on youtube . . . and I figured, I have a book or two to sell, why not make a viral video with which to sell … Continue reading
Love those 5-star reviews
Well "Real Men Don't Rehearse" just got yet another 5-star review on its Amazon page. I swear to you, this was not solicited and was totally unexpected. So far I have all 5 star reviews. I hear that's unusual! Note … Continue reading
Posted in JLP Merchandise, My Books, Press and Appearances
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I will be on WCVB’s CHRONICLE HD Thursday April 9 7:30 pm (Boston)
Hey there all you regular readers of my blog, in Boston, I will be featured on Chronicle HD thursday night! http://www.thebostonchannel.com/chronicle/index.html Needless to say I am quite thrilled to have my book cover on their website where thousands of their … Continue reading
Posted in JLP Merchandise, My Books, Press and Appearances
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“Real Men Don’t Rehearse” on Orchestra of Southern Utah Podcast
Well i have to say I am pretty gosh darn pleased with the PR dept here at Justin Locke productions. Not only is "Real Men Don't Rehearse" featured in the International Musician this month, it's also featured in American Harp … Continue reading
Posted in JLP Merchandise, My Books, Press and Appearances
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Marketing VS Content
When you actually delve into the mystical world of selling creative work, there is an interesting temptation that constantly presents itself, which is to "create" something that people are likely to buy vs something that, due to audience unfamiliarity, is … Continue reading
Posted in My Books, The Art of Originality
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An awfully nice writeup on me in the international musician
here is the text of the writeup: (feb 2009:) "Real Men Don’t Rehearse is a collection of anecdotes that give readers a glimpse at the funny side of life as a professional orchestral musician. From humorous travel experiences to performance … Continue reading
Posted in My Books, Press and Appearances
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Listing in the International Musician
Well I was sitting here wondering why, in the midst of a recession and January etc., I was getting so many orders for Real Men Don’t Rehearse . . . At long last I was informed, it’s listed in the Feb … Continue reading
Ramblings on marketing and publishing
Since most people in the world of art and creativity are not really interested in getting more competition than there already is, it is extremely rare that such people talk about how the business really works. But it’s Friday night, I … Continue reading
A radical approach to fixing the book business
There is a lot of moaning and groaning and gnashing of teeth in the book business these days. For instance, this NY Times article: http://www.nytimes.com/2008/12/28/weekinreview/28streitfeld.html?_r=2&emc=eta1 There are many reasons why publishers and bookstores (both chains and independents) are shrinking or … Continue reading
Posted in My Books
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A Salute to Rotary Clubs
Four years ago, I found myself at one of those major crossroads of life (not my favorite location), and after much cogitation, I decided it was time to seriously strike out on a path of doing what I’ve always wanted … Continue reading
