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Author Archives: Justin Locke
Customer Personas on a Grand Scale
I’ve been reading this book lately titled "The New Rules of Marketing & PR" by David Meerman Scott. A marketing Guru friend of mine, Kathy Greenler Sexton, turned me onto this guy’s web site, and his web site is what … Continue reading
why bank of america didn’t fall apart
Well I was sitting here watching 60 Minutes last night, they did a piece on Bank of America (which is based in Charlotte, not NYC, just FYI) and how and why it has not fallen apart like so many other … Continue reading
Posted in The Art of Originality
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Emotional Literacy 101: the attraction of being a C student
It slowly dawned upon me the other day that as a "music professional," while my primary function was to play notes accurately, the real job of the music professional is to manage and even manipulate emotions of large numbers of … Continue reading
Posted in My Books, The Art of Originality
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a video of “Principles of Applied Stupidity”
Hello all, well instead of a long text post here, today for fun is an excerpt (four minutes) from a talk I gave a few days ago on my latest book. Note they were serving lunch and I did not … Continue reading
Posted in Uncategorized
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Dealing with Writer’s Block
One of the questions I am occasionally asked is, "how do I deal with writer’s block?" Well, the shorter answer is, "I don’t." I address the issue of "creativity blockage" in one of the chapters in my book "Principles of … Continue reading
performance tips, or, “audience-ology” Pt 1
Okay boys and girls, today I’m going to share yet another of my favorite inside tips on presenting/performing/speaking more effectively. While I often rail against the problem of too much conformity everywhere one looks, today we’re going to consider how … Continue reading
Posted in Performance Tips
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advice to high school kids who are considering a career in music
I was giving a talk to a group of business people recently, and I threw it open to Q&A. (I love Q&A as it really challenges my speaking skills to come up with answers on the spot– keeps me sharp.) … Continue reading
Posted in The Business Side of Music
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love those international reviews
A Review of Real Men Don’t Rehearse in this month’s Stringendo Magazine (the magazine of the Australian Strings' Association) "This book of orchestral anecdotes will have you chuckling for hours. Written by a former freelance double bassist from Boston, it reveals … Continue reading
an interview in lieu of blog
ok instead of a blog today, here is an interview i just did re: writing my books etc http://www.cedarcrestbooks.com/JustinLocke.htm www.justinlocke.com
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Adventure in café press land
Well today’s lesson in self publishing, boys and girls, is the wonderful world of chotchka. Or, the more polite term is "merchandising." When I thought about creating some t-shirts to promote my books, Madeleine Crouch, (Association Manager extraordinaire) guided me … Continue reading
Posted in JLP Merchandise
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