Author Archives: Justin Locke

“Real Men Don’t Rehearse” on Orchestra of Southern Utah Podcast

Well i have to say I am pretty gosh darn pleased with the PR dept here at Justin Locke productions.  Not only is "Real Men Don't Rehearse" featured in the International Musician this month, it's also featured in American Harp … Continue reading

Posted in JLP Merchandise, My Books, Press and Appearances | Leave a comment

Overcoming fear of failure, part two

One of the cool things about having a blog is that when people surf into it from Google, I can tell what search terms they used. I’m amazed at how many search terms result in my blog getting mentioned in … Continue reading

Posted in The Art of Originality | Leave a comment

Intellectual Property Rights in Used Books– the Discussion Continues

well a blog i wrote about this got picked up and posted elsewhere, and the discussion has continued off site, so here is a lengthy update! Original Post:  Eco-Libris is happy to host guest writers that present interesting and creative … Continue reading

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win a free book etc

I have to say when I started this blogging thing I had no idea I was joining a whole new community of blog writers and readers.  I should write about that someday, but if you’re reading blogs you probably already … Continue reading

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How Much Arts Funding Is Enough?

One of the phrases I often run into in the literature published by artistic organizations and opinions on websites everywhere is the oh so common phrase, "we need more funding for the arts." Okay, I can buy that. But here’s my … Continue reading

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Real Men Don’t Rehearse” excerpts in American Harp Journal

Well gee whiz, I thought it was enough to get a writeup of my book in the International Musician, but in my mailbox today I got a copy of this month's AMERICAN HARP JOURNAL, and there amongst all these harp … Continue reading

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The effect of arts education on academic performance . . .

Having worked for many years as a professional musician, and now being fairly active as the publisher of educational programs for orchestras, I often run into a quote in the business literature that goes something like this: "studies have shown … Continue reading

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Marketing VS Content

When you actually delve into the mystical world of selling creative work, there is an interesting temptation that constantly presents itself, which is to "create" something that people are likely to buy vs something that, due to audience unfamiliarity, is … Continue reading

Posted in My Books, The Art of Originality | Leave a comment

A new business model for the book publishing business

It occurred to me today that the Internet and the major used book resellers (i.e., Amazon and half.com) have fundamentally changed the book business very much in the same way that television and VCR’s changed the movie business. For those … Continue reading

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Do-It-Yourself Economic Stimulus Packages

I think it is truly sad, if not downright reprehensible, that so many major media outlets have become gigantic Chicken Littles these days. Every night when I watch the national network news, I can’t help but get the distinct impression that … Continue reading

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