Author Archives: Justin Locke

Social media: all hype and no substance . . . so far.

Posted on May 9, 2009 by Justin Locke

Well, unless you’ve been living under a rock somewhere with a dial-up connection, you have no doubt heard that the new way of culture, society, public relations, marketing, and everything else now revolves around "social media." I have seen so many people … Continue reading →

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“Everything you know is wrong”*

Posted on May 3, 2009 by Justin Locke

There are an awful lot of people in my line of work (i.e., speakers) who offer training and/or expertise. I am all for getting training and advice when I’m doing something new and different, but here’s the problem: if I … Continue reading →

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The Irregardless Effect (from “Principles of Applied Stupidity”)

Posted on April 26, 2009 by Justin Locke

The following is an excerpt from my book “Principles of Applied Stupidity.”  The Irregardless Effect is a time honored and highly effective method of manipulating large numbers of people.    Fighter pilots often use the phrase “target fascination.”  This term … Continue reading →

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A Story of Overcoming Adversity

Posted on April 24, 2009 by Justin Locke

Okay, I am doing something a little different today. Whenever I see someone on a TV show talking about (or writing a book about) their personal problems, I must confess that I always look somewhat askance on such goings on. … Continue reading →

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Musical Gifts for Mother’s Day

Posted on April 22, 2009 by Justin Locke

Well summer's coming and it's time to think about sprucing up your wardrobe, so I thought I would toss out this reminder of Bass Couture, the "cloth-bound" sequel to Real Men Don't Rehearse! Below you will find a hopefully amusing fashion … Continue reading →

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Love those 5-star reviews

Posted on April 22, 2009 by Justin Locke

Well "Real Men Don't Rehearse" just got yet another 5-star review on its Amazon page.  I swear to you, this was not solicited and was totally unexpected.  So far I have all 5 star reviews.  I hear that's unusual!   Note … Continue reading →

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“JS Bach, Superstar” on Itunes

Posted on April 22, 2009 by Justin Locke

Well just a little reminder, I put the MIDI arrangements of JS Bach Superstar up on Itunes a while back . . . actually sold one or two!  Itunes is a little vexing in that I cannot provide a link … Continue reading →

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Why I Blog

Posted on April 16, 2009 by Justin Locke

Well regulars readers may have noticed that I have changed the name of my blog yet again . . . I am discovering more and more that my "stupidity" brand is really resonating with a lot of people, and, in … Continue reading →

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22 Immutable Laws of Branding

Posted on April 13, 2009 by Justin Locke

Well I just read a book that I can highly recommend, titled "22 Immutable Laws of Branding" by Al and Laura Ries. Wow. Much of what he talks about follows my general philosophy of the importance of originality and being willing … Continue reading →

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My upcoming appearance at Waltham Library (MA)/ Chronicle video online!

Posted on April 10, 2009 by Justin Locke

Well I am still reeling from the fab press of last night’s Chronicle HD on my book "Principles of Applied Stupidity" . . . You can view segments of the show online !  (You can click on the cover at … Continue reading →

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