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Author Archives: Justin Locke
Fear of Failure Part II
This blog post from 3+ years ago is now obsolete… i figured out fear of failure fix, see video below! – jl I have blogged in the past about fear of failure but as I look into this issue I … Continue reading
Posted in Speaking, Stupidity Science
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The Massive Economy of Imperfection Concealment
Well I am sitting here waiting to hear from the printer so I can see the proof of the cover of the 3rd edition of “Principles” and I thought, well, I can make productive use of my wait time by … Continue reading
Some oceanographers are less equal than others
So I was watching 60 Minutes last night and there was Robert Ballard chatting about finding the Titanic. He pointed out that everyone else was doing things the same old way (using sonic echo technology), even though repeated applications of … Continue reading
Posted in My Books, Observations, Stupidity Science
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Solving Problems is Not Recommended– A New Principle of Applied Stupidity
Have you ever gotten onto a plane and opened up the airline magazine, hoping to kill some time doing the crossword, only to find someone else has already done it? Annoying, wasn’t it? We tend to think of problems as … Continue reading
Why I don’t deal with discount book resellers
When I first self- published my book Real Men Don't Rehearse, I was of course very driven by the presumed glamour of having my book sold in major bookstores. So I climbed thru many a major hoop to make that … Continue reading
Posted in My Books, Observations
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overcoming failure is getting to be fashionable
it’s interesting how many twitter tweets there are these days re: webpages and blogs that talk about overcoming failure. There is a fairly common theme to these posts, which is “I never experienced failure before . . .” Well this … Continue reading
Are You Sick of Innovation?
Digital natives, please note: there is a market for things that never change. … There is a lot to be said for constantly offering something new. There’s also a lot to be said for Norman Rockwell and Lawrence Welk, neither of whom died poor.
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Posted in Observations, Stupidity Science
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How to (and How Not To) Introduce a Guest Speaker (From a Speaker’s Point of View)
Your guest speaker is an important element of your event, and the introduction to a speaker can have a huge effect on how that speaker is, at least initially, perceived by your audience. A good introduction makes it easier for … Continue reading
Posted in Speaking
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elimination of risk is not leadership nor is it a winning strategy
A whole bunch of seemingly separate items all fell into one big pile today. Simply stated, it has occurred to me that there are an awful lot of people who think that success can be achieved merely by eliminating all … Continue reading
impressive marketing experiences on twitter yesterday
I had a fascinating experience on twitter yesterday. Here’s the deal, I got a free coupon from Google for $100 worth of ads. Of course, one must then open up an adwords account, which is a considerable foray into gobbledygook … Continue reading
Posted in Observations, The Art of Originality
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