Author Archives: Justin Locke

The Principles of Applied Stupidity Explained… Part Two

Posted on March 7, 2010 by Justin Locke

While a very important part of the Principles of Applied Stupidity concerns overcoming the dark elements of fear and shame regarding “looking stupid,” in terms of percentages, that is actually a very small part.   Most of the Principles of … Continue reading →

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Principles of Applied Stupidity . . . Explained

Posted on March 5, 2010 by Justin Locke

I confess there are times when I wonder if I’ve shot myself in the marketing foot by titling my last book Principles of Applied Stupidity.  I of course had the best of intentions, but there are virtually no situations or … Continue reading →

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A nice bit of press

Posted on March 5, 2010 by Justin Locke

Check out this nifty interview on Jenise Fryatt's Blog!

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A hesitant fuddy-duddy beginner’s guide to getting onto Twitter

Posted on March 4, 2010 by Justin Locke

I am sure you of heard the phrase “people are resistant to change.” This is baloney.  If I said to you, “I’m going to pay you twice as much next week as I paid you last week,” do you really … Continue reading →

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Stuff I learned reading Jeff Hurt’s Blog

Posted on March 3, 2010 by Justin Locke

Being a professional speaker, I am always looking for ways to better promote myself to speaker bureaus, meeting planners, and association managers, as these folks tend to hire speakers for their meetings and events.  And I find I am using … Continue reading →

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people love free stuff– like my new free ebooks

Posted on March 2, 2010 by Justin Locke

Well I have to say, I am absolutely amazed… I whipped up a free e-book on dealing with stage fright (it was based on very small part of my “principles of applied stupidity” lecture), and in less than a week … Continue reading →

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My new free ebook: Marketer’s Stage Fright (and How to Avoid It)

Posted on February 23, 2010 by Justin Locke

Well again, I've been reading David Meerman Scott's highly inspirational book "The New Rules of Marketing and PR" and one of the things he says to do is to publish a free ebook.  Well, say no more.  Here it is, … Continue reading →

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Run your meeting like a major symphony orchestra rehearsal

Posted on February 21, 2010 by Justin Locke

When I left the symphonic world and started dealing with folks in the nine to five world, the difference in how people interacted was a major shock to me.  A typical work week of a major orchestra is 8 services, … Continue reading →

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Engagement, authenticity, and corporate stage fright

Posted on February 18, 2010 by Justin Locke

Okay, here’s a fun little story that didn’t make it into my “Real Men Don’t Rehearse”: In the first two or three summers of my playing Boston Pops concerts, the politics, seniority and fate in general added up to my … Continue reading →

Posted in My Books, Performance Tips, Speaking, The Business Side of Music | 2 Comments

Beware Curriculum-itis

Posted on February 16, 2010 by Justin Locke

There is a rather broad tendency that I can’t help but notice these days . . . mostly on twitter but that’s just an indicator species.  I cannot get thru an hour of internet activity without someone giving me a … Continue reading →

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