Author Archives: Justin Locke

Swine Flu: a Case Study in Marketing Failure

Posted on April 1, 2010 by Justin Locke

Rastmusser Global Marketing announced today that they would no longer be in charge of marketing the swine flu, also known as the H1N1 virus.  RGM President Robert Rastmusser gave the announcement himself, apologizing for what appears to be one of … Continue reading →

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April Is National Lack of Awareness Month. Here’s How You Can Celebrate!

Posted on March 25, 2010 by Justin Locke

As Albert Einstein once said, the difference between genius and stupidity is, genius has limits.  While everyone is aware of how we celebrate stupidity on the first of April, it's not surprising that many people don't realize that April is … Continue reading →

Posted in Speaking, Stupidity Science, Udated Principles of Applied Stupidity | 2 Comments

How to Get More Blog Comments Using the Principles of Applied Stupidity

Posted on March 21, 2010 by Justin Locke

If you write and publish a blog, you already know that comments are huge.  Having dozens or even hundreds of comments posted under your blog post is a sign of higher readership and just plain old status.  So if you … Continue reading →

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Finding Kindred Spirits

Posted on March 18, 2010 by Justin Locke

When I sat down and wrote the first draft of Principles of Applied Stupidity, I ran into an unexpected problem.  Because I was writing a book that was essentially nonstop heretic blasphemy, at least in the context of the standard … Continue reading →

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my twitterlite account

Posted on March 11, 2010 by Justin Locke

for some weeks i have been biting my e-tongue, restraining myself from "tweeting" various snarky comments.  it seems there are unlimited numbers of folks who have become self-appointed emily posts of twitter, telling everyone what is correct and incorrect behavior.  … Continue reading →

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Yet another gig disaster story

Posted on March 11, 2010 by Justin Locke

My pal Jason Heath at doublebassblog.org is having a contest for the best (worst?) gig disaster story.  While I guess I have published more than my fair share already in Real Men Don't Rehearse, here is one that didn't make … Continue reading →

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Dealing with a Boss Who Does Not Listen

Posted on March 10, 2010 by Justin Locke

The other day I was listening to some potential clients discuss their management problems on twitter.  One of the problems they discussed was a classic: how do you deal with a boss who is not open to new ideas? This … Continue reading →

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Speaker Evaluations, or, putting your money where my mouth is

Posted on March 9, 2010 by Justin Locke

Being a speaker, one of my primary markets is the association management world, as they often hire speaker for their meetings.  As I’ve mentioned previously, there is this guy named Jeff Hurt who works in that world and blogs about … Continue reading →

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Advantages of a basic web site

Posted on March 9, 2010 by Justin Locke

okay, I have a little confession to make here.  I have a very basic web site, and I do most of the web mastering myself.  There is no flash video on my web site, and there are no frames (and … Continue reading →

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Mistakes Are Your Friend

Posted on March 9, 2010 by Justin Locke

Along with all the other Principles of Applied Stupidity, one I should really emphasize is the utility of making mistakes. Of course in school, we are all taught that mistakes are always bad.  BUT I once knew a guy who … Continue reading →

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