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Author Archives: Justin Locke
When Did the Singing Stop?
Okay, I have a terrible confession to make: I like to sing. When I’m in my car, I will sing along with my favorite songs. But it’s worse than that: sometimes I will sing without any accompaniment. While my principal … Continue reading
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How Do You Sell Simplification?
There is a wonderful old story about Michelangelo being asked how he carved his “David.” Michelangelo’s response was, “all I did was get rid of everything that wasn’t David.” I utilized a somewhat similar approach in my technique is a … Continue reading
Posted in Stupidity Science
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Managing the Fear of Embarrassment
No one likes to be embarrassed (well, practically no one), so of course we endeavor to avoid it whenever possible. However, a certain amount of minor embarrassment is part and parcel of life in general, and if you are going … Continue reading
Posted in Stupidity Science
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Reminiscing about the Fourth of July and the Boston Pops
From 1976 to 2003 I was either playing bass in the Boston Pops Fourth of July show or working in the TV truck as a “Score reader.” I confess, after spending every 4th of July for 25 years working on … Continue reading
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The Seven Words You Can’t Say on Twitter (or Facebook)
I am not much of one for public-service announcements, but I would like to give this little bit of advice, directed especially to younger people: Don’t use profanity on facebook or twitter. Bear in mind, I say this not because … Continue reading
Posted in Performance Tips, Speaking
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In lieu of Today’s Blog, a Published Article
I am quite thrilled and excited that an article I wrote got published today in "Advisor Perspectives," an online magazine for money managers! How to Win Clients… by Being Dumb Many thanks to my pal Larry for the guidance and … Continue reading
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A Beginner’s Guide to Self Reinvention
Like you, in listening to the news I keep hearing about this 10% unemployment rate. That number is troublesome, but more and more I am encountering real life people, in the flesh, who are unemployed, they have been job hunting … Continue reading
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Does Management and Leadership Training Work?
Okay, full disclosure here, I am a speaker and seminar leader, and I like to talk about leadership and management. I am not alone. It occurred to me today that we are at a point in human history where there … Continue reading
Getting Employees to Look out Instead of up
So I was reading Heidi Thorne’s Promo with Purpose blog today why-dopey-employees-waste-your-ad-dollars/ And I was intrigued. I completely agree with the blog post, but my overly analytical ADD mind started to wonder, “what is a dopey employee, and why do … Continue reading
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Leadership Begins with Contempt
Lately I have been running into a lot of books and blogs and tweets about what it is that “leadership” consists of. These are all very nice, but there’s one thing that has been consistently lacking in all of these … Continue reading
